Maybe you were in a financial struggle before starting your business. If your product or service is geared toward aspiring entrepreneurs, share a little about your experience of starting a business and the challenges you faced. Consider the position a potential customer is in and talk about how you were once there too. By changing his copywriting to include stories of his own experiences, he increased his conversion rate by 400 percent. Originally, his product converted at 2 percent. He’s an entrepreneur that sells informational products on relationships. One of the best ways to achieve this is through storytelling-giving real-life examples or anecdotes to illustrate your main points. When users can relate to you and your business, they are more likely to become customers.
You could mention that they won’t have to worry about arriving to work soaked anymore or getting their hair messed up.Ĭonnecting with your audience is a great way to build trust and community.
Speak to pain points that customers may be feeling. This makes purchasing much more enticing and justifiable as they can imagine exactly what they will experience.
Is the fabric ethically sourced or made from recycled materials? Tell your customers that too. Instead, add a little about benefits: maybe it’s guaranteed to keep them dry and looking stylish, but it’s also made of a breathable material, that won’t trap sweat inside, and that doesn’t make garbage bag type swishing noises when you walk. Benefits include everything the customer should experience when they use your product, and generally hint at emotion, or how your satisfied customers will feel when they use your products.įor example, if you’re selling rain jackets, when you write your web description, don’t just list the material type and color: red waist-length raincoat. When writing product and service descriptions, don’t forget to include the benefits of what you’re offering. Now, with your customers’ journey in mind, here are 10 copywriting strategies to help you improve your writing skills and boost your conversion rates. Testimonials, reviews, and case studies can help convert them to a final sale. Decision stage : The customer is making a final decision on whether to purchase or not.They have articulated their problem, “I need a new raincoat that is stylish and keeps me dry.” When you audience is in this stage, speak directly to the solution to their problem: “Our raincoats are stylish and guaranteed to keep you dry.” For buyer in this stage, consider adding a direct call to action: “Invest in a raincoat that will change your commute forever.” Consideration stage : The customer has done some research.
Awareness stage: Customers in this stage are beginning to articulate symptoms of their problem: “I keep getting drenched on the way to work.” When you write copy for people in the awareness stage, use language that responds to their symptom.Before you ever start writing, think about what stage of the customer journey your reader is most likely in: Good writing brings out emotions, answers questions, and leads users toward the sale. Your skills, directly and indirectly, impact how well you communicate with your customers. Copywriting can make or break your business.
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